Suchandra
In order to improve the shopping experience, Flipkart launches Flipkart New Feature 2021. Flipkart has introduced an AI-powered Flipkart Camera. CEO of the e-commerce platform has announced a Flipkart camera with an increased capacity for reality. The camera would give users an idea of how the product actually looks. The new technology allows users to see what the product would look like before they purchase rather than just imagine.
Flipkart New Feature 2021:
In Flipkart’s opinion, the new feature has been introduced to provide online shoppers with a realistic buying experience with an AR-powered Flipkart. This would improve the user experience and allow the user to make an informed choice. Users can use the Flipkart camera feature during purchases of furniture, baggage, and big devices. It would help users to know the right product size and get an idea of how the product actually looks. Through this new Flipkart AR Camera, you’ll get a 3D experience in Flipkart shopping.
When Jeyandran Venugopal, head of product and technology at Flipkart, talked about the new technology, “At Flipkart, we are constantly working towards making e-commerce an inclusive and immersive experience for customers. With the Flipkart Camera feature, we aim to make this experience a notch higher by offering in-house demonstrations of products from the comfort of a consumer’s living room, thereby helping them make an informed decision before purchasing. This technology has far-reaching applications and can improve customer experience manifold while also helping customers find the right product fit.”
Flipkart App Introduces AR:
The buyers also can use the camera of Flipkart for the beauty category. Before buying the product, users have the chance to test the products virtually. If you wonder, Nykaa – the beauty app has already a feature that allows you to select the colour of the lipstick and apply it virtually to your face or skin. Likewise, Lenskart lets you virtually try sunglasses or power lenses. For the beauty category, Flipkart may introduce something similar, which will let you know whether your lipstick will fit your skin tone or not. Because of this new feature, you can use the augmented reality in the Flipkart app.
Flipkart says that rapid smartphone use has driven customers to use cameras. Many reports have found that customers want to incorporate AR/VR capabilities in their shopping applications.
Pictures Courtesy: Instagram
